After being in the market with its flagship Laser Hair Removal System for almost one year and gaining distribution, Tria needed to profitably accelerate sales to the next level. We developed new creative materials based on detailed market, industry and competitor analysis to drive consumer response and sales. We implemented financial models to develop Tria’s business objectives and reduce media cost per impression. As a result, Tria increased its sales rate by 3x its original Direct Response  Print Program, and cost per acquisition exceeded the target.